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Analytic Hierarchy Process (AHP) Approach for Selecting Mobile Service Category (Consumers’ Preferences)

Shahrokh Nikou, Jozsef Mezei, Harry Bouwman, Analytic Hierarchy Process (AHP) Approach for Selecting Mobile Service Category (Consumers’ Preferences). In: Andrea Rangon, Kalle Lyytinen, Raffaello Balocco, Stuart Barnes (Eds.), Proceedings 10th ICMB 2011, 2011 International Conference on Mobile Business, 119 – 128 , IEEE Computer Society, 0000.



There is an essential quest in the literature to open up the “black-box” of characteristics of the new information technology innovation by identifying the users’ preferences on mobile service and service characteristics. In this paper, we study how Analytic Hierarchy Process (AHP) approach can be used to select the most important mobile service category. The results are based on a survey study in two universities in Turku/Finland. According to the findings, communication and information mobile services are the most important services for the respondents respectively, while entertainment services are the least important ones. The focus of this study is not on users of mobile services, but rather on mobile service characteristics. The results have important implications for mobile service/content providers on how to develop and implement specific mobile services.


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BibTeX entry:

  title = {Analytic Hierarchy Process (AHP) Approach for Selecting Mobile Service Category (Consumers’ Preferences)},
  booktitle = {Proceedings 10th ICMB 2011},
  author = {Nikou, Shahrokh and Mezei, Jozsef and Bouwman, Harry},
  series = {2011 International Conference on Mobile Business},
  editor = {Rangon, Andrea and Lyytinen, Kalle and Balocco, Raffaello and Barnes, Stuart},
  publisher = {IEEE Computer Society},
  pages = {119 – 128 },
  year = {0000},
  keywords = {AHP; Mobile Service Category; Communication; Information; Entertainment; Transaction; Web 2.0 Services},

Belongs to TUCS Research Unit(s): Institute for Advanced Management Systems Research (IAMSR)

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