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Electronic Commerce ( 2013 Spring )
- Organisation: ÅAU / Dept. of Information Technologies
- Credit Points: 5
- Schedule: Period 3
Aims:
The course focuses on the development of business strategies for using e-commerce within a firm. It provides an insight into the transformation taking place in information and communication technologies. The course is designed to help students understand how the changes of the Internet created marketplace unfold, and to provide them with the skills to turn significant changes into an important source of competitive advantage.
Learning objectives:
-To gain knowledge about the development of business strategies for using e-commerce within the activities of a firm
-To gain insight into the transformation taking place in information and communication technologies
-To understand how the changes of the Internet-created marketplace unfold
-To learn skills for turning significant changes into an important source of competitive advantageTarget group: Students on the advanced level in Information Systems. Doctorate students in Information Systems.
Description of other previous knowledge: Basic and intermediate level courses in Information Systems.
Number of participants: min/max 10/30
Literature:
Chaffey, Dave . E-Business and E-Commerce Management. 2007. Pearson Education Limited.
C.K. Prahalad & M.S. Krishnan. The new age of innovation: driving created value through global networks. 2008. New York: McGraw-Hill.
Jelassi, Tawfik. Strategies for e-business : creating value through electronic and mobile commerce. 2005. Harlow : Financial Times/Prentice Hall.Other course material: Articles and other material according to teachers instructions
Mode of study:
Lectures (16.00h), exam (4.00h), exercises (20.00h), literature (40.00h).More information on the course is available in Moodle (https://moodle2.vasa.abo.fi/login/index.php)